Intelligence

In one of the MIT Sloan Artificial Intelligence classes, we briefly discussed what intelligence meant to different people.

Collaborative horror story authoring using AI

Inline with the traditional Halloween inspired AI, and just in time for Halloween 2017, MIT released Shelley AI a conversational and collaborative horror story generator over Twitter. Last year the Nightmare machine generated Halloween inspired images.

Amazon, Facebook, Apple, Microsoft, Google spending billions on R&D

Amazon spent 16 to 17 billion, but what does R&D spending vs. profit, revenue and market capitalization ratios tell us?

Deep Learning — Popularity

China is searching “deep learning” 50x compared to US*

Movies, Music and Stories Tailored for individuals— Future of AI Content Generation

Deep Personalization  is  Movies, Music, Stories created just for you, with the help of AI

Interactive Bar Charts as alternative​ to Pie Charts for Data Visualization (updated)

Pie charts are most widely used in business visualizations and there are people who are passionately against and enthusiastically for using pie charts. Interactive Bar Charts are an alternative.

There is an AI-Assistant for that

Pervasiveness of Artificial Intelligence augmented Digital Assistants and what’s next

Mapping Qualitative Reasoning to Quantitative Analytics

Qualitative Analytics bridges the gap between how business users think, compared to how machines interpret data.

Users want Exhilarating and Immersive Experiences

Current e-commerce stores lack the one-on-one personalized experiences that shoppers expect from brands.

Why Chatbots still have a long way to go — Hint: It’s more than NLP Intent Inference

For Chatbots to be successful, they need to convert natural language to intent effectively, use intent to queries for backend systems.

Stacked Stones [Photography]

Saw these colorful stacked stones on the side of a hike at Edgewood Park near I-280 in San Carlos, California.

20+ years of A|B Testing and the future

A lot of product companies try A|B testing and give-up as it does not produce results or desired results.

The Growing Ubiquity of Personalization

We see varying degrees of personalization on a regular basis and it is essential for making products relevant to users.

Growth Marketing Strategies for App Marketing Lifecycle

Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

All about Links — Web Links, Deep Links, iOS Universal Links, Android App Links, Facebook App Links…

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk resurrection of churned users.

App Monetization Strategies of Today

On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.

Subscriptions will feed the app world

Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.

99 penny gap & premium app pricing

It is hard to make customers pay 99c for apps

4 ways Pokémon Go Mastered the Viral Loop + addendum

Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.

A drone is a smartphone that flies

Your app running on a non-flying smartphone is the peripheral brain that controls and configures the drone which is a “smartphone that flies”

Growth Decisions Based on Tracked Positive & Negative Experiences

Basing decisions on tracked sum-total of positive and negative experiences in a product can help with growth.

Why relying on conventional segmentation techniques alone can be detrimental to growth

Relying on demographic, geographic, technographic or psychographic segmentation alone?
Sorry, you missed the candy-crush-saga-playing 76yr old male & calculus-loving 11 year old girl.

9 ways to make login walls suck less

Login Walls affect App Growth. Do you need a login? If so, what should you track? Read about delayed vs. upfront logins, guest access vs. forced password recovery, social logins, password-less logins, fingerprint readers like touch ID, and Face ID.

Messaging: Yesterday vs. today & tomorrow

A look at the past, present and future of Mobile Messaging

Why Mobile Commerce is eating the retail world

Ecommerce is eating the commerce world.
Mobile commerce is eating the e-commerce world.