Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.
Basing decisions on tracked sum-total of positive and negative experiences in a product can help with growth.
Relying on demographic, geographic, technographic or psychographic segmentation alone?
Sorry, you missed the candy-crush-saga-playing 76yr old male & calculus-loving 11 year old girl.
Login Walls affect App Growth. Do you need a login? If so, what should you track? Read about delayed vs. upfront logins, guest access vs. forced password recovery, social logins, password-less logins, fingerprint readers like touch ID, and Face ID.