Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk resurrection of churned users.
On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.
It is hard to make customers pay 99c for apps
Ad blocking and Mobile
Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.
Your app running on a non-flying smartphone is the peripheral brain that controls and configures the drone which is a “smartphone that flies”