For Chatbots to be successful, they need to convert natural language to intent effectively, use intent to queries for backend systems.
A lot of product companies try A|B testing and give-up as it does not produce results or desired results.
We see varying degrees of personalization on a regular basis and it is essential for making products relevant to users.
Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.
Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk resurrection of churned users.
On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.