Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.
Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.