My articles on other sites
- My article on Self-supervised learning originally posted on hacker noon has been repeated here on this blog.
- Here is a link to my popular article on App Monetization which generated almost 700,000 views
- Another popular post: Deep Linking, Universal and App Links, Facebook App Links, Web Hooks & Web Links In this post, we’ll go over how to improve your mobile development by including various linking strategies and web hooking strategies.
- App Market May Hit $100 Billion by 2020 With Help From Big Data
From an interview by Mary E. Shacklett
- Growth Opportunities Through Subscription Incentives and More
The maturing app market & subscription incentives means growth opportunity for app publishers.
- The Science Behind Growth Hacks
Learn about the art of growth hacks and the need to use creativity to find solutions for the problem, with a special focus on mobile apps.
- App Transport Security for iOS 10 Apps
During a security presentation at WWDC, Apple revealed the deadline for all apps in its App Store to switch on App Transport Security (ATS) before January 1, 2017.
- What Makes Apps Desirable?
Apple looks for certain traits when awarding the WWDC design awards. Beyond, the app’s purpose, quality, and usefulness, your users look for essentially the same things.
- 4 Ways Pokemon Go Masters the Viral Loop
While many other apps have created successful viral loops, Pokémon Go’s approach is remarkably unique in a number of ways that mobile marketers can learn from.
- Ride the Coattails of the iOS10 and Android Nougat Launches
The oldest trick in the app store growth hacking book; use the new features in each mobile OS for a higher chance of getting featured.
- How Mobile Games Make Money Using Behavioral Intelligence
Dickey Singh provides his analysis of a recent video that outlines how mobile app publishers are making money using behavioral intelligence, virtual currencies or micro transactions, and in-app purchases.
- Desktop Ad Blocking Wars: Is Mobile Next? Yes!
Although the Adblock Plus blocking Facebook Ads is limited to desktop, mobile ad blocking is on a considerable rise as reported by Mary Meeker earlier in the year.
- A Drone Is a Smartphone that Flies
Do drones have your attention? If you’ve been looking into them, check out Pyze’s offering (and its code) that lets you control a drone with your phone.
- Competition and Disparity Between Mobile Apps Continue to Grow
With more than 4 million apps downloaded between the Apple and Google app stores, the app market is maturing beyond messaging, social media and entertainment. But as competition and app disparity grows, what will be the differentiating factor of success?
- Requesting Personal User Data in Apps
Users have to explicitly grant permissions to iOS and Android apps so the apps can have access to a user’s personal and private data.
- Behavioral Intelligence for Automated Segmentation
Behavioral Intelligence is utilizing user behavior to influence actions to achieve desired outcomes, and this article focuses on how it relates to advanced and automated segmentation.
- iMessage + Apps + Messages App
iMessage service, Apple’s secure instant messaging service, accessible via the Messages apps on iOS and macOS, recently got an upgrade with iOS 10: third-party iMessage Apps and the Messages App store. Read on to find out more.
- Coverpocket: Personalizing Onboarding
CoverPocket recently updated their onboarding experience based on deep analysis of product data. The changes in the app lead to significant increase in engagement, retention, and conversion.
- TheRightMargin: Influencing Users to Complete Signups
Dickey Singh recently talked to Shivani Bhargava, CEO and founder of TheRightMargin, a San Francisco company that helps authors, novelists, bloggers, students and others, finish their writing projects by helping them become more goal minded with their writing.
- 9 Ways to Make Login Walls Suck LessLogin walls affect app growth. What should you track? Compare delayed vs. upfront logins, guest access vs. forced password recovery, social logins, biometrics, and more.
- Tracking Unique Active Users for App Growth
Measuring unique active users over a period (whether it’s daily, weekly, or monthly) helps app publishers monitor and report on growth and compare growth across channels.
- Going Beyond the Chest-Thumping Metrics
If your app is out in the wild, it’s important to track the right data. Focus on loyalty and repeated activations, rather than simple activation numbers.
- How and When to Ask for Reviews (Including iOS 10.3)
With iOS set to make user engagement easier, it’s time to consider how you’re going to ask users for reviews. These practices work for both before and after iOS 10.3.
- 20+ Years of A|B Testing: Bucket Testing to Reinforcement Learning
Learn what makes for successful A/B testing and why you shouldn’t discount it when creating a testing strategy for your software.