Category: #Mobile

Mapping Qualitative Reasoning to Quantitative Analytics

Qualitative Analytics bridges the gap between how business users think, compared to how machines interpret data.

Users want Exhilarating and Immersive Experiences

Current e-commerce stores lack the one-on-one personalized experiences that shoppers expect from brands.

All about Links — Web Links, Deep Links, iOS Universal Links, Android App Links, Facebook App Links…

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk resurrection of churned users.

Growth Marketing Strategies for App Marketing Lifecycle

Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

App Monetization Strategies of Today

On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.

Subscriptions will feed the app world

Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.

99 penny gap & premium app pricing

It is hard to make customers pay 99c for apps