Tag: Marketing

Users want Exhilarating and Immersive Experiences

Current e-commerce stores lack the one-on-one personalized experiences that shoppers expect from brands.

20+ years of A|B Testing: Bucket Testing to Reinforcement Learning

A lot of product companies try A|B testing and give-up as it does not produce results or desired results.

The Growing Ubiquity of Personalization

We see varying degrees of personalization on a regular basis and it is essential for making products relevant to users.

Growth Marketing Strategies for App Marketing Lifecycle

Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.