Current e-commerce stores lack the one-on-one personalized experiences that shoppers expect from brands.
A lot of product companies try A|B testing and give-up as it does not produce results or desired results.
We see varying degrees of personalization on a regular basis and it is essential for making products relevant to users.
Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.