Tag: #Mobile

Mapping Qualitative Reasoning to Quantitative Analytics

Qualitative Analytics bridges the gap between how business users think, compared to how machines interpret data.

Users want Exhilarating and Immersive Experiences

Current e-commerce stores lack the one-on-one personalized experiences that shoppers expect from brands.

All about Links — Web Links, Deep Links, iOS Universal Links, Android App Links, Facebook App Links…

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk resurrection of churned users.

Growth Marketing Strategies for App Marketing Lifecycle

Growth Marketing Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

App Monetization Strategies of Today

On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.

4 ways Pokémon Go Mastered the Viral Loop + addendum

Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.

A drone is a smartphone that flies

Your app running on a non-flying smartphone is the peripheral brain that controls and configures the drone which is a “smartphone that flies”

Messaging: Yesterday vs. today & tomorrow

A look at the past, present and future of Mobile Messaging

Why Mobile Commerce is eating the retail world

Ecommerce is eating the commerce world.
Mobile commerce is eating the e-commerce world.