Tag: Segmentation

20+ years of A|B Testing: Bucket Testing to Reinforcement Learning

A lot of product companies try A|B testing and give-up as it does not produce results or desired results.

Why relying on conventional segmentation techniques alone can be detrimental to growth

Relying on demographic, geographic, technographic or psychographic segmentation alone?
Sorry, you missed the candy-crush-saga-playing 76yr old male & calculus-loving 11 year old girl.