On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.
It is hard to make customers pay 99c for apps
Ad blocking and Mobile
Basing decisions on tracked sum-total of positive and negative experiences in a product can help with growth.