Tag: Monetization

App Monetization Strategies of Today

On Halloween Day, 2016, I wrote a condensed version of this blog for App Developer Magazine. It was featured and received nearly 700,000 views in just a few days. I’m reposting this on my blog below.

Subscriptions will feed the app world

Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.

99 penny gap & premium app pricing

It is hard to make customers pay 99c for apps

Growth Decisions Based on Tracked Positive & Negative Experiences

Basing decisions on tracked sum-total of positive and negative experiences in a product can help with growth.